What is Affiliate Marketing?

written byCle Porter
posted on

What is Affiliate Marketing?

Affiliate marketing is simply advertising for the owner of a product or service and then getting paid a commission when someone buys the product or service through the result of your effort.


According to Mediakix 80% of businesses in the U.S. have affiliate programs.

Many times we all do some form of marketing for the owners of products or services. You find a great product or service and then go and tell a friend or family member how great that product is. And then they go and purchase that same product.

You are actually selling without the knowledge that you can get paid by telling others about that great product or service. First here it how is works...

How does affiliate marketing works


A company or an individual with a product or service for sale establishes a commission base program for selling it. Normally they call the program an affiliate or partner program. The more affiliates or partners that are selling for the owners the more money they can possibly make.

Individuals or entities such as ad agencies or ad networks can sign-up for the affiliate marketing program. And if they qualify based on a criteria set by the owner, they are then allowed to advertise and promote the owner's product or service.


When a product is sold through the effort of the affiliate or partner, they are paid a certain percentage of the sale. The owner also sets the commission percentage that will be paid out.

  Is it difficult to get started?

Affiliate marketing is easy to start

First you must become an affiliate. The process to become an affiliate in most cases is pretty simple. You go to the owner’s website and normally the affiliate/partner link is located in the footer of the webpage. When you click the link it takes you to an informational page to sign up. Or you can sign-up with an affiliate network such as Clickbank, Amazon Associates, ShareASale and more.


Once you complete the sign-up, you are then given a unique affiliate link that you then can use to advertise or promote your affiliate product or service. Also many of the product owners provide free promotional materials for advertising their product. Such as ad banners, ad videos and ad images.

certain cases - harder to become an affiliate

In some cases such as high end, high ticket or exclusive products from large companies, celebrity, influencer or private businesses it is harder to become an affiliate. They want only experienced affiliate marketers with a proven track record of sales to sign up for their affiliate marketing program and to advertise or promote their product. There are private affiliate networks that many experience affiliates join to promote these types of products and services.


Nevertheless, you can still make a great income with low cost quality products.

Also you can join a membership marketing group that vets out quality affiliate products and services for their members.

Now, how do you start advertising your affiliate product or service?

How to start advertising affiliate products


Once you have your unique affiliate link, you can then start to advertise. But, It is always best to educate yourself about the product and/or be a user of the product before you start to promote it.


Also you may want to wrap your affiliate link with a special domain name, meaning that you go to a domain provider and purchase an inexpensive domain name that is easy to remember and congruent with the product that you are promoting. Then have that domain name redirected to your affiliate link, because it is easier to tell someone to go to “mydomain.com” rather than give them a long affiliate link that they may forget.

Where do you advertise?


Advertising means getting as many as possible of the right peoples’ eyes on your ad for the affiliate product. That is called traffic. There are many platforms where you can start your affiliate marketing advertising:

  • personal blog - which is one free way to advertise
  • social media platform - such as Facebook, Twitter, LinkedIn
  • video platforms – Vimeo, YouTube, TikTok, IGTV, and others
  •  paid advertisement platforms - such as Google, Bing, YouTube, and others.
  • Webinars
  • podcast

These are just a few of the many ways of getting traffic to your affiliate product or offer.  

Many affiliate marketers create video reviews, blog post reviews, or both are ways to promote. And then somewhere in your review you would insert your unique affiliate link or domain name as a reference if the reader or viewer wants to know more about the product.


Even though, blogging is free advertisement, it may take a while to get eyes, traffic to your blog post. Search engine optimization (SEO) is key in getting the search engines to get traffic to your post.


When using social media platforms for affiliate marketing you must understand the rules of the platform. Live streaming, videos, and post with beautiful and meaningful images are great to post on social media. Always think “I am providing value to my audiences". Talk about the results and benefits of using the product or service, not just about the product.


Also, cautions when adverting on social media they do not like affiliate links in your posts. You can get banned from those platforms for posting affiliate links.

The fastest way to get traffic to your affiliate product is through paid advertisement. Another caution, you could lose a lot of money if you do not know the right way to do paid ads. It is best to get training in traffic generation or affiliate marketing before you start with paid ads.


affiliates marketing training


Now that you understand affiliate marketing a little better and if you feel that this is something you want to do, it is best to get more detail training from someone who is an expert and have gotten the results that you want.


According to surveys 96-98% of markers fail at affiliate marketing.  If you are a beginner to affiliate marketing or if you are not getting the results that you want with your effort, check out the best affiliate marketing training course that I have found on the Internet here.


Lastly, I wish you the best and success in your affiliate marketing journey.